A critical study of the “Pulliraja ku AIDS varuma?” campaign.

This presentation examines how public health communication addressed stigma and misinformation around HIV/AIDS in South India before the rise of social media platforms. Starting from a skeletal outline, I conducted end-to-end research to contextualise the “Pulliraja ku AIDS varuma?” campaign within its social, cultural, and media landscape. The challenge was to synthesise public health data, cultural taboos, government response, and campaign outcomes into a clear narrative that could be understood beyond academic audiences.

My role: Led research, shaped the narrative structure, developed content, and designed the presentation end-to-end. The work prioritised clarity, cultural sensitivity, and evidence-led storytelling over visual persuasion.