Simptuous was created by a dedicated group of parents on a mission to create magic through food for kids. The brand offers fun DIY food kits with clean ingredients, free from artificial colors and flavors, allowing kids to create delicacies in three simple steps.

Collaborating closely with the Simptuous team, I designed the packaging for Ragi Cookie and Fruit Pops. The vibrant design evokes a sense of excitement and exploration, ensuring eye-catching presence on the shelf.

Challenge:
The challenge was to cater to two diverse audiences with distinct requirements. The packaging needed to assure mothers of chemical-free ingredients while captivating kids with a dynamic and enjoyable world.

Solution:
To strike the perfect balance, I emphasized the brand’s fun element while incorporating clear anchors to highlight the products’ nutrients.